I went to an “unevent” this week in London. I have to say it was certainly not uninspiring! I don’t often come out of a event saying I could have listened for another 3 hrs, 3 days even and not got bored. But that is exactly what happened!
Scott Stratten (@unmarketing on twitter) is an amazing speaker – something to strive for in my toastmaster’s speaking. He is witty without being obnoxious, down to earth with out being to impartial and very expressive. He has the passion.
I haven’t quite got through the entire book “unmarketing” yet. Get it here. But so far it is AWESOME! It’s very basic marketing rules are easy to read and very easy to live by.
Here’s what I learned at the unconference:
1. We spread AWESOME. If it’s not awesome don’t write it/say it/design it etc….and certainly don’t spread it.
2. Stop Marketing. Start engaging. (also the subtitle of the book)
3. There is no ROI for social media. Scratch that.. there is no Monetary ROI for social media in the true sense of the meaning – there is ROI in the form of Personal & Brand growth, relationships (both online & offline) and amazing customer service.
4. He doesn’t care about spelling errors either – he cares about getting the info out there and if it has a few spelling errors or grammatical errors. So what.. if the content is AWESOME! It doesn’t matter. I think I love this man!
5. SEO (search engine optimization) doesn’t matter either… for the very same reason.
6. Your front line workers (the least paid ones) are your best marketing tool. = you should be paying them a lot more!
I love reading Scott’s blog at unmarketing.com but the one that has me laughing and sometimes crying is the blog at Yummy Mummy’s Un Daddy.
If you are not following @unmarketing – Do so NOW! it is definitely worth the effort.
By the Way: Kudo’s to the organizers of this “unevent” it was a fabulous Unevent and I hope to be apart of more of them in the future. The Delta Armories is a beautiful building and a fabulous location for events such as these.
PS. The Deep Fried Mars bars were amazing!
