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the Unevent

Thursday, November 25th, 2010

I went to an “unevent” this week in London.  I have to say it was certainly not uninspiring! I don’t often come out of a event saying I could have listened for another 3 hrs, 3 days even and not got bored. But that is exactly what happened!

Scott Stratten (@unmarketing on twitter) is an amazing speaker – something to strive for in my toastmaster’s speaking. He is witty without being obnoxious, down to earth with out being to impartial and very expressive. He has the passion.

I haven’t quite got through the entire book “unmarketing” yet. Get it here.  But so far it is AWESOME! It’s very basic marketing rules are easy to read and very easy to live by.

Here’s what I learned at the unconference:

1. We spread AWESOME. If it’s not awesome don’t write it/say it/design it etc….and certainly don’t spread it.

2. Stop Marketing. Start engaging. (also the subtitle of the book)

3. There is no ROI for social media. Scratch that.. there is no Monetary ROI for social media in the true sense of the meaning – there is ROI in the form of Personal & Brand growth, relationships (both online & offline)  and amazing customer service.

4. He doesn’t care about spelling errors either – he cares about getting the info out there and if it has a few spelling errors or grammatical errors. So what.. if the content is AWESOME! It doesn’t matter. I think I love this man!

5. SEO (search engine optimization) doesn’t matter either… for the very same reason.

6. Your front line workers (the least paid ones) are your best marketing tool. = you should be paying them a lot more!

I love reading Scott’s blog at unmarketing.com but the one that has me laughing and sometimes crying is the blog at Yummy Mummy’s Un Daddy.

If you are not following @unmarketing – Do so NOW! it is definitely worth the effort.

By the Way: Kudo’s to the organizers of this “unevent” it was a fabulous Unevent and I hope to be apart of more of them in the future.  The Delta Armories is a beautiful building and a fabulous location for events such as these.

PS. The Deep Fried Mars bars were amazing!

Home Shopping Day 2010

Monday, October 18th, 2010

Come out to our Home Shopping Party for a one-stop shop with over 20 local vendors. Get a start on your Christmas shopping or find a little something for that special someone on your list—you!

Confirmed Vendors: Party Lite, Stella & Dot, Krafty Creations, Eco Spa, Coldwell Banker, Arrbonne, Heavenly Scents, Kidsmart, Epicure, Jockey Clothing, Tupperware, Lia Sophia, Tom Boy tools, Mary Kay, Scentsy, Meleluca, Tearoom Tales, Rubber Stamping, Usborne Books, Pampered Chef

Please let us and your friends know you will be attending by RSVPing on our Facebook event page. http://on.fb.me/HSDPaisley

Vendors: download the flyer here: HSD_N13_1010_flyer

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Welcome to the Team!

Friday, October 8th, 2010

I would like to welcome Jennifer Cooper to the Key Lime Creative Design team. Jennifer will be working as a designer with Key Lime Creative Part time (Monday’s & Tuesday’s).

Jen is a very talented designer with a background in advertising design. (newspapers/magazines) She also has web design capabilities that will enhance Key Lime Creative’s Design Services. Jen has been working at a local newspaper for the last several years and was looking for some new challenges.

I’ve very excited to have Jen working with me here at the Paisley office. Stop in and introduce yourself if you have a chance. She and I both would love to see you.

Have a productive and prosperous day!

Jen

I invested in Me!

Thursday, May 20th, 2010

Wow it’s hard to believe the month of May is almost past. I’ve been back from my 12 day Hiatus for just over a week now. I highly recommend it to everyone running a small business. I learned quite a bit about myself, my business and the life I want and need. My husband complained that I was working harder during those 12 days than I did for the last 6 months. I was working at my kitchen table (those chairs are extremely hard by the way!) , working on my business. Getting caught up, attending conferences, doing online training and general administration. I enjoyed the majority of it. Here’s what I learned during this time:

I learned that nobody is going to die if I don’t return an email, immediately after I receive it.

I learned that I can’t rely on technology to do what it is supposed to do when it is supposed to do it.

I learned that I don’t have to pick up the phone on the first ring every time. Let it go to voice mail.

I learned that having a break (and leaving the office) for lunch improves my mood and my production level.

I learned that I love learning new things. Especially in an online video format.

I learned not to leave your books for 6 months at a time! A little bit everyday is much better and less overwhelming. I also leaned that having a bookkeeper working 3 feet away from you is a blessing.

I learned that taking an afternoon off once in a while to pick up my kids from the bus is very rewarding for all of us.

I learned I need to ask for help and not feel guilty about it.

But most of all I learned that I love my business and want to see it grow. I love my clients and I love seeing them happy with their final product.

I will be making some subtle changes over the next month or so to my business, most you won’t even notice, but I will. Thank you to all my clients for your patience while I was “away”

Have you taken a break from your business? did it help or hinder you? Did you learn anything from it?

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