I contemplated. I brainstormed. I thought about it. I played with it. I finally did it. It took me a while because I wanted the first one to be so perfect. Guess what? It wasn’t. (can you find the 2 spelling errors?) But that’s ok. Because it still got results. It was a test of sorts, as all marketing is.
Testing your marketing will only bring you better results the next time, I’ve learned over the years that practice does make perfect and the more you practice the better you get. Your Return on Investment (ROI) is the goal. The testing is the means to the end.