Archive for test marketing

Free Marketing Analysis

Tuesday, October 11th, 2011

You have worked very hard on your marketing programs. I would like to help your marketing programs work hard for you. I am offering free marketing analysis to any small business.

What is a free Marketing Analysis?

A marketing analysis form Key Lime Creative is simply a review of the last 18 – 24 months worth of  print marketing that you have done for your company. Simply send us all you have done in the last year or so and let me look through it. We will then give you recommendations on how you can improve it and how you might be able to save some hard earned money the next time you produce a similar piece.

Why should you do a Marketing Analysis?

We often get caught up in running our business (or our business running us) but not working on our business. Let me ask you this…

1. Do you have a logo in the proper format ready to go when the printer calls for it?

2. Do you have a sales package waiting for the next prospect to walk through your door?

3. Do you know what your next ad is going to say, or even have a generic one ready?

4. Is your brochure or direct mail piece up-to-date and ready to reprint at the drop of a hat?

If you have answered NO to any of these questions then you need an analysis done. Sometimes it just takes an outside view to help us streamline our branding and advertising efforts.

What’s in it for you?

  • It will tell you where you need to focus your efforts.
  • It will show you where you can save money on print costs.
  • It will show you how to keep your brand consistent.

What’s in it for KLC?

  • We will be able to show you how you can save money by using a small graphic design company.
  • We will be able to show you our skills and knowledge.
  • We will be able to help a fellow small business grow and succeed - and that is what we love to do!

 

So let’s see your stuff! You can send it to me by mail, PDF or drop it off at my office in Paisley. Here is my contact information.

 


My First Newsletter

Tuesday, June 24th, 2008

I contemplated. I brainstormed. I thought about it. I played with it.  I finally did it. It took me a while because I wanted the first one to be so perfect. Guess what? It wasn’t. (can you find the 2 spelling errors?) But that’s ok. Because it still got results. It was a test of sorts, as all marketing is.

Testing your marketing will only bring you better results the next time, I’ve learned over the years that practice does make perfect and the more you practice the better you get. Your Return on Investment (ROI) is the goal. The testing is the means to the end.

Thank you to Craig & Barb at Holibyte who provided me with the means to send out my newsletter through e-responder.